Ultimate SEO Tools for Website Health

Published on
Apr 6, 2025
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190+

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3 mins 2 sec

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In the digital world, ensuring your website is optimized for search engines is essential for increasing traffic, improving rankings, and boosting conversions. But with so many aspects to consider, how do you ensure your site is in the best possible shape for SEO? The answer lies in using the right SEO tools in the correct sequence to keep your site healthy and search engine-friendly.

Before search engines can index your website, they need to understand its structure. This is where your sitemap and robots.txt files come into play.

1. Validate Your Sitemap & Robots.txt for Better Crawling

Before search engines can index your website, they need to understand its structure. This is where your sitemap and robots.txt files come into play.

Sitemap Validator

Ensure your XML sitemap is correctly formatted and accessible to search engines. If your sitemap is broken or missing, search engines may struggle to index your pages.

Use the Sitemap Checkerto check if your sitemap file is correctly structured and accessible. This tool ensures that all your important pages are included and easily discovered by search engines.

Robots.txt Tester

This file tells search engines which pages they can and can’t crawl. It’s essential to make sure this file doesn’t block important pages like product or blog posts.

Use the Robots.txt Testerto ensure search engines can access and crawl the right pages of your website.

2. Check URL Status & Site Health: Ensure Your Pages Are in Good Shape

Broken links or 404 errors can hurt your SEO and user experience.

Bulk URL Status Checker

This tool helps you scan all your URLs and identify pages that return errors, such as 404 or 500. Fixing these errors ensures search engines can reach all the important pages on your site.

Use the Bulk URL Status Checkerto analyze all your website’s URLs in bulk and quickly identify any issues.

Broken Link Checker

Both internal and external broken links can harm your SEO and frustrate visitors. This tool identifies any dead links, allowing you to fix or remove them quickly.

Use the Broken Link Checkerto find and fix any dead or broken links on your site. Fixing broken links improves both your SEO rankings and user experience.

3. Crawl Your Site Like Googlebot: Uncover Hidden SEO Issues

Googlebot is the web crawler used by Google to index your site. To make sure your site is fully optimized for search engines, you need to crawl your site like Googlebot does.

Screaming Frog SEO Spider

This powerful tool crawls your entire site and provides detailed reports on issues like duplicate content, missing title tags, and unoptimized meta descriptions.

Use Screaming Frog SEO Spider to crawl your website and pinpoint issues that need fixing.

4. Review Indexing & Performance in Google Search Console

After crawling your site, it’s time to check how well it’s performing in Google’s search results.

Google Search Console

This tool shows you which pages are indexed, whether your sitemap is being read correctly, and if there are any coverage issues.

Use Google Search Consoleto monitor your website's health, check indexing status, and identify any performance issues.

5. Run a Full SEO Audit: Discover On-Page and Backlink Issues

A comprehensive SEO audit is essential for uncovering on-page issues, technical problems, and backlink issues.

Ahrefs / SEMrush / Ubersuggest

These tools offer detailed SEO audits, covering keyword analysis, backlink evaluation, and content gap identification.

Use Ahrefs, SEMrush, or Ubersuggest to run a full SEO audit on your site.

6. Validate Structured Data (Schema Markup): Enhance Visibility with Rich Snippets

Structured data is essential for helping search engines understand the context of your content, which can lead to rich snippets in search results.

Schema Markup Validator

Ensure your structured data is error-free and properly implemented for rich snippets like product prices, reviews, or FAQs.

Use the Schema Markup Validatorto check if your structured data is correctly implemented.

7. Test Your Site’s Speed & Core Web Vitals: Improve User Experience

Website speed is crucial for both SEO and user experience.

Google PageSpeed Insights

This tool analyzes your site’s speed and Core Web Vitals, offering suggestions for optimization.

Use Google PageSpeed Insightsto test your site’s speed and identify areas that need improvement.

Multi-URL Performance Analyzer

This tool allows you to check the performance of multiple URLs at once. It's incredibly useful for analyzing the performance of different pages across your site in one go, saving time and ensuring consistency across your web pages.

Use the Multi-URL Performance Analyzerto quickly assess the performance of several URLs simultaneously. This tool helps you identify slow-loading pages and optimize them for better user experience and SEO.

8. Check Mobile Usability: Optimize for Mobile-First Indexing

With the shift to mobile-first indexing, it’s essential that your website is fully optimized for mobile devices.

Google Mobile-Friendly Test

This tool allows you to check how mobile-friendly your site is.

By following this step-by-step SEO checklist, you’ll ensure that your website remains healthy and fully optimized for search engines. Regular use of these tools is essential for ongoing success in SEO.

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